Marketing with Web & Social

Asia-Pacific Marketers Trail only North America on Tracking ROI

Posted on Tue, Oct 13, 2015

SOIM15-coverNew research published by HubSpot finds that Asia Pacific marketers trail only North American marketers when it comes to tracking the Return on Investment (ROI) for “inbound marketing,” the process of attracting prospects to your organization instead of using less effective “outbound” or interruption-based marketing that forces advertising onto a captive audience. Unlike print ads or direct mail, inbound marketers use solution-based content to attract website visitors and provide practical solutions to problems or help fulfill their customer’s goals and desires.

Inbound Marketing is Global

This year, the State of Inbound report is a truly a global document, with more than 150 countries represented. The report surveyed nearly 4,000 respondents and 10% were Asia-Pacific marketers. The data revealed that the global marketing community is united in favor of inbound practices. In all five international regions, a 3:1 ratio emerged between those who considered their organization inbound-driven versus outbound-driven. The 2015 State of Inbound report also revealed other important geographic marketing differences, including a concern with training and the need to tailor website content to an international audience.


Sales & Marketing Alignment Boost Inbound Marketing Results

In addition to inbound marketing, the 2015 State of Inbound report also added a new sales chapter to the mix. Considering that aligning marketing and sales practices is critically important to an organization’s success, the State of Inbound report contains both marketing- and sales-specific results--as well as areas where the two departments intersect. The report describes the struggle salespeople are having with low-quality leads, a lack of information about those leads and burdensome data entry. This year’s data starts with a realistic look at why leaders lead, and why laggards lag, and provides insight into buzzworthy sales practices such as social selling.

Inbound Marketing Performs Better than Outbound Campaigns

What is most revealing is that--worldwide-- companies are 3x more likely to see high levels of ROI from their inbound marketing efforts compared to outbound campaigns across all 150 countries surveyed. In fact, three out of four marketers across the globe prioritize an inbound approach to marketing.


Inbound is surpassing all other forms of marketing in producing a positive return-on-investment (ROI). And best of all: proven marketing ROI unlocks budget! For the marketers who have put analytics in place for their campaigns, the ones who check their performance 3x a week or more were the most likely to see a positive return for their efforts.


The research couldn’t be more clear: Marketers who are able to show increases towards an organization’s revenue are seeing dramatic increases in their marketing budgets for the following year, and inbound campaigns are far more likely to achieve a higher ROI than outbound campaigns. Surprisingly, this trait holds true across different company sizes, regions, countries and budgets.

Regardless of whether your business caters to business or consumers, Inbound Marketing is outperforming outbound marketing across every metric. The challenge for many marketers is ROI in the first place, and the State of Inbound report helps marketers do just that. The findings support what statistician Karl Pearson said, “that which is measured improves. That which is measured and reported improves exponentially.”

Looking ahead to next year, the 2015 State of Inbound report emphasizes the importance of empowering sales teams with information about a lead before they are asked to reach out and make content. The reason is simple: Today’s buyer is notably different than the buyer of decades past -- or even just a few years ago. Our prospects expect more out of the initial sales conversation, especially when that first contact is made over the phone.

Organizations that have Service Level Agreements (SLAs) in place between their marketing and sales teams are much more likely to experience the success of Inbound Marketing. Marketers need to get more input from their sales team to ensure campaigns deliver high-quality, “sales ready” leads. A formal SLA between sales and marketing departments will also lead to increased marketing budget and ROI. Sadly, only between 30% and 40% of respondents in each region polled said their organization had an SLA in place. Opportunities abound in 2016 for increased departmental alignment between international sales and marketing teams.


Topics: Inbound Marketing, Asia Pacific Marketers

Now Hiring: Account Administrator

Posted on Thu, Jul 30, 2015

Kinoshita Communications is seeking an Account Administrator (1-2 years experience) to grow with our marketing agency.

We are looking for an administrative professional who can consistently portray a positive "can-do" attitude and is highly committed to their career, clients and colleagues.

Applicants must be based on the Island of Hawaii. We are especially looking for applicants in the 96740, 96743, 96738, 96755, 96750, 96725, 96727 and 96719 zip codes.

What Will You Be Doing?

The primary role in this position will be as a meeting recorder for client meetings on Hawaii Island, and the timely preparation of detailed minutes immediately following each meeting.

This independent contractor position pays $12/hr and requires travel by car 2-3x per month to North Kohala, Waikoloa and Waimea areas and attending meetings in the afternoon (2-5pm) and early evening (6-9pm). Mileage will be reimbursed.

You must attend, facilitate and assist others with the preparation and staffing for meetings on specific dates, which will be provided to you after you fill out the form below.

Interested? Know someone who might be? Fill out or forward our application!

Join Our Small Business Week Virtual Twitter Panel

Posted on Tue, May 05, 2015

It’s that time of year again! Small Business Week is this week, May 4-8th 2015. To celebrate, our inbound marketing agency is partnering with Ignite Solutions Group to ignite your small business potential.

Ignite Your Business with the #HNLSmBiz Virtual Twitter Panel

This expert panel is hosted by Ignite Solutions and is comprised of Marketing, Legal, Human Resources, and Technology wizards. To participate, use your Twitter account to ask your questions to the panel. Just tweet your questions using the hashtag #HNLSmBiz or click this link: Tweet: Your question.... #HNLSmBiz

Ignite Solutions Group @igniteSG - Technology

  • Founded by Derek Gabriel @dsghi and Jonathan Tan @jonathanctan with a shared vision of empowering Small Business through technology. With a love of technology and small business, our mission is to ignite small business potential through innovative and cost effective solutions and be your partner in growing your business beyond tomorrow.

Laura Kinoshita @lkinoshita - Marketing

  • Founder of Kinoshita Communications, an award-winning marketing, PR/Communications, social media, SEO and advertising firm. Ten year of experience in developing and measuring strategic marketing campaigns to help companies get more traffic to their websites that convert to new business leads and sales.

Ryan Hew @rkhewesq - Legal

  • Served as the Committee Clerk to the Hawaii House of Representatives Chair of Labor and Vice-Chair of Judiciary. Focused on providing legal services to small and medium-sized businesses.  Specializing in business entity formation, purchasing and selling of a business, and licensing with state or city and county agencies.


Get exclusive insight and tips! Discuss needs specific to your business. Pick the brains of a powerful cast of small business influencers, leaders of local businesses, and industry executives who want to help you be successful.


Participate in open discussion. Use hashtag #HNLSmBiz via Twitter with our industry wizards or learn in person by registering for any of the free Small Business Week live events hosted at the Microsoft Store & Convention Center by Ignite Solutions.


Elevate your business! Hear about the latest technology trends and best practices that have helped real small businesses cut costs, increase sales, boost productivity, and streamline their operations.



Topics: business marketing

12 Steps to Finding the Perfect Marketing Consultant

Posted on Thu, Apr 02, 2015

Finding a marketing consultant for your company isn't as easy as snapping your fingers. Fortunately, you can find one whose services match your company's marketing needs and budget by following these 12 steps.

1. Consider what your company needs out of a marketing consultant

Before you can find a consultant to suit your company's needs, you must figure out what those needs are. Create a list of marketing goals you want to accomplish by working with a consultant. This will be your primary point of reference throughout the search.


2. Ask for referrals

One of the best ways to start building a list of potential consultants is through referrals from business partners.

3. See who is talking online

Although you should use referrals, this is not where you should stop with your search. Top marketing consultants will be constantly exuding their knowledge and industry leadership through helpful blog posts, whitepapers, etc.

4. Consider the cost last

Although a marketing consultant's services are temporary, they are a long-term investment for your company. Don't be cheap and hire the least expensive one you can find. Instead, consider cost after you have found a list of consultants who can meet your needs.

5. Compare capabilities

What can a consultant do for you? Look at the capabilities they are offering and compare that against your needs. If, for example, you need help with social media marketing and a particular consultant does not offer services in this area, then you should cross them off of your list.

6. Check the reviews and testimonials

If nobody received any viable business benefits from working with a consultant, then you shouldn't work with them. Search for client reviews that will give you insight into a typical experience with the consultant. This may require you to contact clients directly.

7. Ask for references -- and check them

What have the most recent client experiences with a marketing consultant been like? This is difficult to figure out when auditing client reviews, because there is no timeline for when they worked together. Contact the consultant directly and ask them for client references.

8. Check out the marketing consultant's previous clients

Who has the marketing consultant worked with? You should look for consultants who have diverse experience working with organizations of many sizes and industries. This is because this experience allows them to be adaptable enough to adjust their approach to any business' marketing needs, including yours.

9. Consider how they market themselves

Marketing consultants should be good at marketing right? Look at every potential consultant's personal marketing campaigns and consider whether or not they are generating the kind of results you'd want for yourself.

10. Make sure that the consultant will be available

If you find the perfect consultant for your needs, but they are never available to help you, then they aren't so perfect. A good indicator is usually your initial meeting -- if they force you to wait weeks just for an introductory meeting, then it probably isn't worth it.

11. Interview your shortlist

What will it be like working with a consultant? To figure this out, sit down with consultants who made the final cut and discuss your company's goals. Pay attention to their listening skills, responses and ideas.

12. Close the deal

Once you have your list of consultants narrowed down to one, it is time to close the deal. Make sure that the agreement you sign works for you.

Taking the time to go through these steps will eliminate the chance of you having to start this process over if things don’t work out with the consultant you choose. After following these steps, you should be able to feel confident in your choice, and focus on the goals you are set out to accomplish. 

25 Website Must Haves for Traffic Leads & Sales

10 Things We All Hate About Website Development

Posted on Thu, Mar 26, 2015

Website development isn't easy. Most businesses just want to get it over with so that they can get back to business. Getting your website's design or redesign right, however, is critical for your internet marketing campaign, so you can't blow it off. To make this process less painful, we are going to explore 10 things everyone hates about website development, and how you can avoid them.

1. Not being able to bombard people with ads

Popup ads seem like great ways to get people to where you want them to go. However, it actually incites them to leave. Popup ads are such a bad idea, in fact, that HubSpot ranked them as number one on the list of things that people hate most about websites. The solution to this problem isn’t to not do it at all. Instead, let your content guide your target consumers in the right direction.

25 Website Must Haves for Traffic Leads & Sales

2. Trying to make our websites work for all devices

If it has a screen, someone will use it to access your website. Unfortunately, different devices treat your site differently, so you must adapt. Fortunately, two modern web design solutions, adaptive and responsive web design, adjust to any device that visits your website.

3. Figuring or whether or not search engines like our websites

Search engines have a long list of criteria for judging who ranks atop their results. While SEO requires many things, most of your SEO will happen outside of your website. Instead of stewing over what features to add to boost SEO, keep your design intuitive and include an XML sitemap that makes it easy for search engines to look around.

4. Flash

While the results can be beautiful, Flash increases load times, harms SEO results and can cause your website to crash. You should avoid it entirely.

5. Trying to figure out where to put everything

You probably have a lot of information to disseminate to visitors. Bombarding them with it all at once, however, just creates clutter. As a general rule of thumb, when adding a new topic, add a new page and a clickable tab to match.

6. Columns

Multiple columns are frustrating to create and even more frustrating for visitors to use, especially those with touch screens. Avoid them all together.

7. Working with web designers who don't know inbound marketing

Your website is the foundation of your inbound marketing campaign, so why would you trust somebody who knows nothing about inbound marketing? Make sure that your web design team includes inbound marketing experts.

8. Adjusting to web address changes

When you change a single character on a URL, the link breaks; the result is a 404 error or page not found message. This ruins your SEO efforts and can lead visitors to believe that your website is down. To avoid this, ask your web designer for a 404 redirect any time you change an address on any of your pages.

9. Web designers who won't speak plain English

The tech world is filled with industry jargon, and some web designers only speak this language, no matter how confusing it is for everyone else. Working with web designers who have expertise in areas outside of website development can alleviate this problem, because understanding these additional areas requires that you know how to communicate clearly.

10. Getting it wrong

If you treat your website like your content and focus on how it can help consumers, you already have the right mindset. Stay focused on why you’ve created a website in the first place: to help your target audience and provide them with a stellar product or service. When you keep the customer in mind you can’t go wrong.

Don't let your website development be a headache

While there are several ways that website development can frustrate you, addressing these factors up front will streamline the entire process.

Let Us Help!

Topics: Inbound Marketing, Website Development, Marketing Consultant, Content Marketing

How to Improve Your Web Page in Five Simple Steps

Posted on Tue, Mar 24, 2015

As the foundation of your company's internet presence, your website needs to be built to captivate your target audience. Doing this can be perplexing, since creating a great website isn't as straightforward as designing a great ad. Here are the five things that you need to include in your website development to improve its performance:

1. Make it easy for people to get around

A website that is difficult to navigate will kill your ability to generate business on your website. This is because internet users, whose attention spans are now measured in milliseconds, expect to be able to find what they are looking for without having to put forth much effort. If your website makes a visitor feel as though it is difficult to get around, they'll leave. Simple as that. To that end, your website development strategy should make your pages simple with clear headers.

Don't forget about robots either

It is also important to remember that your website's design should able to be intuitively navigated by the search engines' algorithmic bots. They constantly analyze each website for quality; the more difficult it is for them to get around, the longer it will take for them to update your site's ranking and lower your usability score will be. To that end, include an XML sitemap that guides the bots around.

25 Website Must Haves for Traffic Leads & Sales

2. Make your website fully functional on all devices

By the end of 2014, over 2/3 of all internet use happened via a mobile device. This means that you need to prepare your website to be accessed via every type of internet capable device. To this end, your website development should include full compatibility for mobile devices, desktops, and even smart televisions.

3. Write the content on every page as if you were writing for a landing page

Each and every page on your website should include content that brings a qualified sales lead closer to an actual sale. To that end, you should approach your home page, about us page, product pages, etc the same way you treat your landing pages when writing content for them. Every word should be engaging and informative, and always remember to close with a strong call-to-action.

4. Add tags that will get people to click on your website

Although many of your search engine marketing efforts will occur outside of your actual website, it is important that your web page help you get relevant clicks. To that end, each individual page on your website should include title tags and meta tags that closely relate to the searches that you are targeting. Be sure to include the words being searched in the title tag and in the meta description. If, for example, you are an interior design company targeting the search "Interior design services," then you should have a title tag along the lines of "Interior Design Services, (your city name here)," and a description along the lines of "Our Interior Design Service helps you get the designer look for your home you want without the high cost."

5. Have a professional help you with your website redesign

In order to make sure that all of the best features and web design techniques are integrated into your website, make sure that you have a professional web design team helping you along the way.

Is your website ready to perform?

As you can see, having a website that supports your online business goals requires more than a nice looking home page. Your website must include a comprehensive combination of utilitarian elements that bring people there, keep them clicking, and guide them to your products.

Let Us Help!

Topics: Inbound Marketing, Website Development, Marketing Consultant, Content Marketing

5 Changes That Will Boost Your Website Conversion Rate

Posted on Mon, Mar 23, 2015

All of your content marketing, PPC ads, social networking, etc., were designed to drive sales leads to your company's website. When consumers -- even those with a strong interest in your products or services -- get to your website, your job is still not done. Most companies only spend $1 on conversion for every $92 dollars they spend acquiring them, but only 22% are satisfied with their conversion rates. This is a clear sign that you should invest more into converting customers after they arrive on your website. Let's explore five changes in your website development that you can make that will boost your website conversion rate:

1. Include a call-to-action on every page

The call-to-action (CTA) isn't just a great way to close out your blog posts and inbound emails. A well-placed CTA on your website will also help you convert by reminding people of why they are there in the first place and connecting them with the products they need (this part is especially important for people who are bad at navigating websites).


2. Make sure that your website is usable on all devices

People will access your website from a myriad of devices. To put this into perspective, out of the 4 hours and 45 minutes the people spend using internet-capable devices, 97 minutes will be spent on cell phones; 37 minutes will be spent on tablets; 70 minutes will be spent on desktops and laptops; and 81 minutes will be spent using televisions (yes, people will access your website via their televisions). You will never know which tool someone will use to access your website, and they all treat the Internet differently. In order to optimize your conversion chances, your website development should account for all of them. You can make this happen by taking advantage by integrating modern web design techniques such as responsive and adaptive web design, both of which allow your website to automatically adjust to multiple devices.

3. Solve problems before you push products on your landing pages

Many of your marketing efforts will lead people to your website's landing pages. This is a critical point for your conversion, because it is where they will decide whether or not your website has the resources to solve their problems. If you start talking up your products before they understand this, they will either leave or browse your website with less interest. To avoid this, use your landing page's content to resolve issues related to the target searches, and then discuss your products.

4. Install a chat on your website

Even after you have provided a comprehensive array of content, showing consumers how your products or services can solve their problems, some of them will still have questions. By installing a chat on your website, you give those people a channel to immediately get those questions answered by the experts at your company without leaving your website, increasing your ability to convert.

5. Create a path for people to come back

No matter what you do, not everyone can be converted upon their first visit to your website. You can ensure that there is a second visit by creating a clear pathway back to your website. This should include remarketing and renewed email marketing efforts.

Turning heads is only one part of the marketing equation

After you get people's attention, you still have to put forth effort to convert. If you aren't doing both of these things, then your digital marketing campaign has a big hole in it. To this end, make sure that your website development focuses on converting people after they get there.

Let Us Help!

Topics: Social Media Marketing, Inbound Marketing, Website Development, Marketing Consultant, Content Marketing

How Long Does Inbound Marketing Take?

Posted on Fri, Mar 13, 2015

If you have done any research about inbound marketing, then you know that doing it successfully requires a great deal of work. Just thinking about how much you need to do in order to be successful with inbound will likely lead you to one question: how long does inbound marketing take? The answer to this question, however, is not as simple as giving you a general time frame. Let's explore how long inbound normally takes, and how you can accelerate your results:

Inbound marketing isn't about a quick dash to the finish line

The first thing that you must understand is that inbound is not about achieving instantaneous results – because you won’t. This can be frustrating for marketers who have focused on outbound channels for years, but unlike a TV commercial, flyer or newspaper ad, inbound marketing is not about trying to incite a consumer to jump up and buy your products immediately. Instead, it is about building relationships with people so that you can expand your reach to connect with more people, while increasing the value of each customer.

Get ABCs of Inbound Marketing

How long does this relationship building take?

Because you are building relationships, and not trying to instantly excite people into an impulse buy, the inbound marketing process usually takes between 6-9 months from initial contact to the close of a sale. This may seem like a huge drop in marketing efficiency from outbound marketing, which you often expect to result in a sale hours after your offer has generated interest, but you need to remember three things about inbound:

  1. It will keep your customers coming back to buy more of your products
  2. It expands your reach to connect you with customers you would've otherwise missed
  3. Outbound marketing doesn't work anywhere near as well as it used to

How to accelerate your results

Although closing your sales with inbound can seem to take a long time -- especially if you are just starting out -- you don't have to sit on your hands and wait for something to happen. Here are a few ways that you can accelerate your inbound marketing results:

Deliver content more often

The more people think about your company and the problem that your products or service can solve, the more likely they are to contact your sales team. Content strengthens your sales lead's need, while reinforcing your brand as the best place to buy from; delivering more content will enhance these effects.

Automate your campaign

Trying to get a team of humans to manage all things inbound will significantly hamper your campaign's ability to generate results ASAP. This is because human beings simply cannot keep up with all of the data and tasks that come with an inbound marketing campaign. When you infuse tools like automated analytics, content management, automated workflows and CRMs, you can get more done.

Make your goals more clear

Ill-defined goals will slow down your inbound campaign, because you will be wasting resources on things that aren't really going to help you. Before you begin, create clearly defined, actionable goals that can be achieved within specific timelines.

Get some professional help

One of the best ways to slow down the progress of your inbound efforts is to go it alone. Instead of doing this, hire an inbound professional to help you keep your entire campaign on track and be your inbound guide.

The key to getting the most out of inbound marketing is consistency

While a new inbound marketing campaign won't get you a sale today, it will send you countless opportunities over time. Being patient, observant and consistent is the best way to ensure that the desired results do come.

Let Us Help!

Topics: Inbound Marketing, Website Development, Marketing Consultant, Content Marketing

How Much Does Inbound Marketing Cost?

Posted on Thu, Mar 12, 2015

You already know that your company is going to have to launch a great inbound marketing campaign in the near future if you want to experience sustained marketing success. But how much is it going to cost you? Most resources that discuss this topic go over strategies that will help you improve your inbound marketing campaign, but few ever give you any semblance of what inbound should cost. The first thing that you should understand is that even if your company is fully committed to inbound, the cost can still vary significantly depending on your needs. We are going to help you figure out how much it will cost your company to see inbound success by discussing the factors that affect it.

What are most companies spending on inbound marketing?

You should already have a total marketing budget set based on the marketing to revenue ratio (if not, then you should take a look at this article by the Small Business Chronicle), so what you spend on inbound will come down to a percentage of your existing budget. In 2013, marketers spent 34% of their marketing budgets on inbound, vs 23% on outbound; in 2014, the average inbound investment increased to 48%. This meteoric rise in investment is expected to continue throughout 2015. In fact, 71% of marketers are guaranteeing a substantial increase in their content marketing investment alone.

25 Website Must Haves for Traffic Leads & Sales

Factors to consider for your investment

The statistics discussed above are a clear sign that inbound will require a solid investment. However, although there is a trend towards increasing one's inbound marketing budget, your investment should not be arbitrary (i.e. you shouldn't just spend half of your marketing budget on inbound just because everyone else is doing it). You need to consider the factors that manage your costs -- and plan accordingly.

Deciding between money and time

Most inbound marketing channels can technically be run without paying a dime. However, if you try to do this, you are in for a huge wake up call. Even if you have your whole marketing team trying to manage your campaign, you will discover that there is simply not enough time in the day to get things done on your own. The data alone is too much for a room full of Ivy League mathematics professors to manage. As such, you will have to invest in tools like automated workflows, analytics tools and content management systems.

In most cases, investing marketing dollars to reduce the amount of time you spend will yield better results, because you can make your inbound campaign more diverse and complex without straining your human capital resources. You should, however, use discretion when choosing.

Quality versus cost

You also need to understand that your marketing team, no matter how brilliant, cannot do everything perfectly. You are going to have to outsource elements of your inbound marketing campaign for optimal results. For example, while you may have an expert on a given topic, they won't be able to consistently elocute to your target audience as well as a professional copywriter; likewise, a professional marketing firm can use their diverse, extensive experience with inbound to guide you towards better decision making for long-term success.

This doesn't mean that you will have to invest every dime that you can into outsourced resources. For example, you may already have an outstanding copywriter on your team.

Your inbound marketing spending choices should be made with discretion

Your inbound budget will never be perfect, but by monitoring and tweaking it based on your unique needs, you can improve it significantly. Consult an expert to learn more.

Let Us Help!

Topics: Inbound Marketing, Website Development, Marketing Consultant, Content Marketing

5 Specific Inbound Marketing Tools You Must Use

Posted on Mon, Mar 02, 2015

Does this title sound familiar? You may be feeling a bit of deja-vu, and you’re right, we have covered this topic before. Not too long ago, we covered 5 Inbound Marketing Tools You Absolutely Must Use. And we stand by that. While we shed some light on the kinds of tools you must use, we didn’t delve into specific platforms that we believe in. Here, we’ll share five specific inbound marketing tools that will take your inbound marketing campaign to the next level, and why.

1. HubSpot

HubSpot's comprehensive suite of inbound marketing tools help you streamline and connect nearly every element of your campaign. Here are a few of the capabilities that a membership with HubSpot provides:

  • An intuitive control panel for easier website management
  • An analytics tool for your website
  • The HubSpot CRM for better lead management
  • Powerful content management tools

HubSpot has proven itself to be the go-to source for all things inbound marketing. Whether you plan on using this for yourself, or for each of your clients, HubSpot will not disappoint.


ABCs of Inbound Marketing

2. LinkedIn

Social allows you to constantly remain connected with consumers on a human level that cannot be achieved by any other marketing channel. That being said, there are countless social networks, and not all of them can help your business. However, a few social networks are mandatory for inbound marketing. The likes of Twitter, Facebook and YouTube always get mentioned in this regard. LinkedIn, though, is less discussed for this purpose. This networking tool isn't just great for recruiting new talent and business partners. You can also find leads on LinkedIn. In fact, 65% of B2B businesses acquire customers through LinkedIn. Make sure that you aren't passing up on LinkedIn’s proven benefits.

3. Hootsuite

As we discussed in the previous section, you need to do well with social media for inbound marketing success. That being said, Hootsuite is a critical tool for any marketers who want to get serious about social. The enhanced efficiency provided by this tool will reduce errors, improve the quality of your posts and allow you to reduce the number of man-hours you dedicate to posting. It streamlines your social media endeavors in this way by doing the following:

  • Enables you to post to all of your social networks at once, saving countless hours
  • Monitors and compiles all activity generated by your posts
  • Analyzes your social media data so that you can get the timing, style and theme of your posts right

4. Moz

SEO is another critical element for inbound marketing success. Without it, most of your content would go unnoticed on the web. SEO is a complicated process all by itself, and it can be difficult to know where to start or manage all of its components. That's where Moz comes in. This powerful all-in-one digital marketing software provides you with a complete set of SEO campaign research, analytics and management capabilities, which are controlled by the following tools:

  • Moz Analytics (analyzes and compiles all of your SEO-related data)
  • Open Site Explorer (Identifies link building opportunities)
  • MozBar (Audits website compatibility with all major web browsers)
  • Fresh Web Explorer (Monitor's your websites ability to organically generate links)
  • Crawl Test (Audits your site for bad links, broken pages, etc).
  • Rank Tracker (Reports on where your page ranks for a given keyword)
  • Keyword Difficulty (Analyzes how difficult it is to rank high with a given keyword)
  • On-Page Grader (Audits the quality of your keyword usage)

Inbound Marketing Week

5. WordPress

As your inbound marketing campaign evolves, you will have to edit and manage your website. WordPress is the perfect tool for this, because it not only makes website management easy, but it has a reputation for working well with search engines -- to the benefit of your SEO campaign.

Like a construction worker, a marketer can do their job better when they have all of the tools they need. Using the tools discussed above will allow you to get the most out of your inbound marketing campaign.

Topics: Social Media Marketing, Marketing Consultant, Content Marketing, Inbound Marketing Agency