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5 Things Everyone Gets Wrong About Online Advertising


Online marketing becomes more important every day. Most marketers know this and are marketing online as a result. The Internet, however, is a massive empire ruled by a handful of search engines and social networks; to succeed at online advertising, you must be prudent.

There are many clever things that you can try to make your online advertising campaigns more successful. Before you do any of these things, however, you need to avoid common mistakes. You will gain a huge advantage with your online advertising endeavors by avoiding the following five mistakes, because nearly everyone else is making them.

1. Underestimating the value of advertising on social networks

Despite the fact that there is a consensus among marketers that social media marketing is a must, only 20% of small businesses have used social ads in the past. Do not make this mistake for your online marketing endeavors. Current social advertising has fallen behind customer attention by 50%; this has created a $5 billion gap in how many opportunities online marketers -- including you -- are missing out on.

Online Advertising

2. Assuming that numbers will win the day

Too many online marketers assume that three billion Internet users is enough for an online ad campaign to be successful. Just throwing your company's name into the web, however, is not good enough. You must remember that there are also 1.2 billion websites out there (and counting). This means that you will be facing heavy competition for the attention of consumers.

3. Not understanding the value of a good landing page

In most cases, the primary goal of an online marketing campaign is to get Internet users to visit your website so that you can convert them into qualified leads. However, even a great online ad campaign will fail if you do not have good landing pages to back the ads up. This is due to the fact that when somebody clicks on an online ad, they expect the following web page to perfectly match what the ad sold them on. Any discrepancies, and they are likely to click away. What's more, if the following page is irrelevant enough for people to deem your ad to be deceptive, you could end up facing some trouble with the FTC -- even if it wasn't intentional.

For every online ad you post, have your web design team create a landing page that perfectly matches the copy.

25 Website 'Must-Haves' for Driving Traffic, Leads & Sales

4. Overspending

There are many powerful online advertising resources out there, including Google AdWords, the Google Display Network, popular websites and social media. That being said, none of these will be an effective tool for your online ad campaign if you blindly throw money at it.

Instead, optimize your investment in online advertising based on your total marketing budget.

5. Thinking online advertising will work by itself

Because of the way the Internet works, there is no such thing as a standalone online marketing channel. This is especially true for online ads. Inbound marketing, which cost 61% less per lead than outbound marketing endeavors such as online advertising, can also make your online ads more effective.

For example, linking some of your online ads to your social networking pages or blog posts (when it is relevant) will help you to indefinitely nurture qualified leads and build a long-term, reputable relationship with consumers.

Avoiding these missteps will make you look like a marketing genius

The most successful people start not by creating something new, but by finding out where other people failed and avoiding those mistakes. Using the same approach for online advertising will lead you to a long line of online marketing wins.

Still not sure where to begin with online advertising? Or maybe you need some help connecting your inbound marketing efforts to your online advertising campaign?  

Let Us Help!

Announcing the Global Inbound Marketing Event


Inbound Marketing Week is happening March 2-6 in multiple cities around the globe. This will be a series of evens happening simultaneously, and you can be join in on Thursday March 5th! Inbound marketing events are focused on helping professionals like you share knowledge and ideas about what's working best in their marketing strategy.

What is Inbound Marketing?

Inbound Marketing

From attracting visitors to your website, to closing them as customers, Inbound Marketing brings your entire marketing funnel together. Think of it like a marketing hub where your content, social media, contacts and email campaigns all come together. The result is less hassle, more control and an inbound marketing strategy that actually works.

With your marketing campaign tied together in a cohesive strategy, you get more out of every marketing dollar. In 2014, our average client increased their marketing ROI by more than 30% by doing more of what works, and less of what doesn't. With Inbound Marketing, everything you do is measured. And anything you can measure, you can improve. See what becomes possible when your email, SEO and blogging are tied to a purpose.

60 Events Around the Globe

We are spreading the word about Inbound Marketing in Pasadena. On March 5th we will be running the first Pasadena Inbound Lead Generation Workshop for businesses who need to generate more new business leads from their website and provide better, more sales-ready sales leads to their team.

We will talk about small businesses like Distil Networks and how companies like theirs are using Inbound Marketing to double the number of sales leads and increase revenue growth by 60% or more quarter over quarter.

Inbound Marketing the Entire Company Can Love

Distil Networks' co-founder Rami Essaid says Inbound Marketing played a pivotal role in the early growth of his start-up. Instead of putting off the practice of inbound marketing, Essaid embraced it. He started to understand why so many years earlier he'd heard about the importance of blogging and content creation.
 He encourages other start-ups to think about marketing differently, and to start as soon as you can. “It’s about more than content,” he said. Essaid maintains that using a software tool like HubSpot and starting your Inbound Marketing campaign early will “help you scale.”

While his entire company uses it in different ways, the greatest benefit of Inbound Marketing for Essaid, according to a recent case study, is the ability to leverage useful insights into the company's marketing activities, rather than just jumping from activity to activity or using gut instinct. As Essaid points out, data-driven decision-making is what drives real growth.

Inbound Marketing=Sales Leads

Inbound marketing is about generating qualified new business sales leads. Our Certified HubSpot Consultant will walk you through the process of creating a marketing campaign, show you how to get more return-on-investment (ROI) from your efforts and how to use social media and community-building to delight your customers, for even more referral business in 2015!

You'll learn how to:

  • Grow your network of supporters
  • Spend your time as effectively as possible
  • Improve your marketing
  • Grow your business in 2015

We will provide you with specific case studies, research studies, templates and a digital dashboard scorecard you can use to track your own progress over time.

This will be a power-packed workshop ending in a professional networking discussion, so share this event with other marketing friends and colleagues!

Inbound Lead Generation

Date: Thursday, March 5, 2015

Time: 10:00 AM - Noon

Location: 155 North Lake Avenue, 8th Floor, Pasadena, CA 91101

Inbound Marketing Week Pasadena


How Marketing Consultants Help Grow Business with Search Advertising


Learn about the value of digital marketing and how you can expand your online presence through smarter insights to grow your business.

Below is a presentation from Google #PartnersConnect LiveStream on Feb. 11 2015. Find out how you can grow your business with search advertising and claim your space in the social sphere!

Partway into the broadcast Fred Vallaeys talks about some of the features that make search advertising so powerful. For example, the ability to connect your AdWord groups to data like the weather, stock price, or a new inventory item. No more having to create new ad groups.


You'll meet Todd Rowe, Managing Director at Google, and Fred Vallaeys, GoogleAdWords Evangelist. Todd directs one of the world's fastest growing sales organizations worldwide and is responsible for selling Google'sAdWords, video and mobile products to small- and mid-sized companies through third parties in 25 countries. Mr. Rowe will be talking about how to leverage technology to thrive and is a frequent keynote speaker at technology conferences.

Fred Vallaeys will help you better advertise your business online. Fred will talk about how small businesses can navigate the Web and expand their online presence through smarter business intelligence and insights.

We work with AdWords every single day, and you can ask us about your particular business and situation.

Let us create a specific plan for your business that includes Adwords, Google Analytics, claiming your spot on Google my Business and getting more business from mobile and social.

Just click the "Contact" link on our website or call us toll free: 877-239-3067. You might also be interested in the following eBook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales.

25 Website Must Haves for Traffic Leads & Sales

20 Resources That Will Make You Better at Google AdWords


Although you only pay for results with Google AdWords, benefiting from this powerful PPC tool requires you to do more than sign up for its services. Here are 20 resources that will make you better at AdWords:

Learning How to Use AdWords

1. The AdWords Help Center

This is the official learning tool for Google AdWords, where you can learn the basics about the online marketing tool.

2. Inside AdWords, The Official AdWords Blog

Google discusses the latest happenings and best practices in digital marketing, especially regarding AdWords.

3. AdWords for Dummies

The For Dummies company does a great job at breaking down how you can make the most out of AdWords. They provide a book and online video resources.

4. Trial and Error

One of the best ways to learn how to get the most out of Google AdWords is to use it!

5. PPC Hero

This blog provides regular online advertising news and strategy tips; many of their posts are focused around getting the most out of AdWords.

6. Certified Knowledge

Certified Knowledge provides several resources designed to enhance your AdWords knowledge, including a blog and online videos.

Join us for  Google Partners Connect!

Making AdWords Easier

7. AdWords Editor

This powerful tool, which is provided by Google, provides you with a long list of AdWords campaign management and editing tools.

8. Google Wonder Wheel

This is a contextual targeting tool that makes it easier to connect your AdWords campaign to relevant searches.

9. The AdWords Traffic Estimator Tool

This tool, which was recently integrated into the Google AdWords Keyword Tool, makes projections about which keywords will receive the most traffic.

10. The AdWords Wrapper

This tool automatically "wraps" your keywords and key phrases into quotation marks and brackets for exact match and phrase match purposes.

11. Google Trends

This tool keeps your keyword data more up to date by telling you which keywords are most popular at that moment.

Making AdWords More Effective

12. The Google AdWords Keyword Planner

This resource helps you enhance the effectiveness of your campaign by providing statistics and analyzing the potential performance of a keyword.

13. Google Display Planner

You can fully leverage the power of the Google Display Network with this resource. It generates ideas on how to best use the Google Display Network based on your customers' interests.

14. WordStream

This solution provides a variety of PPC tools, including an AdWords analyzer that grades your current campaigns and makes recommendations on how to improve them.

15. Google Ad Preview and Diagnosis Tool

This resource provides you with live views of your ads (without paying for any clicks) and analyzes how you can improve it.

16. A good web design team

Landing pages are critical for the success of your AdWords campaign. A good landing page requires some strong web design skills.

17. A good copywriting team

After someone clicks on your ad, they will judge whether or not your website is right for them in seconds. The copy on your landing page is a huge factor in this regard.

18. Google Website Optimizer

This Google-powered resource helps guide your layout, web design and content for more effective results for both your AdWords and SEO campaigns.

19. The Keyword Typo Generator

This resource analyzes your keywords and provides common typos that you should consider using for your AdWords campaign.

20. A good inbound marketing team

Although as a PPC tool, AdWords is technically an outbound marketing tool, it uniquely uses Google Search to provide better results for searchers and savvy advertisers. This is something a stellar inbound marketing team will be able to help you execute and manage. 


5 Most Expensive Mistakes To Make in Google AdWords


Google AdWords

Google AdWords is one of the most powerful advertising tools at your disposal. It combines the benefits of both outbound and inbound marketing, while ensuring a visible place for your company's ad on the largest search engine in the world. That being said there are still ways to waste money with an AdWords campaign – let's take a look at the seven worst mistakes that you can make on Google AdWords.

1. Not setting a solid budget

A few cents per click can seem inexpensive. However, when you factor in the fact that there are over three billion people on the web, two-thirds of which use Google to conduct their online searches, it becomes very clear that a few cents can turn into thousands of dollars in no time. Incrementally increasing the amount that you spend on AdWords can cause your money to disappear as quickly as if you had spent too much time in a casino.

In order to prevent your company from overspending on Google AdWords, you must set a hard and fast budget and stick to it, no matter how tempting it is to invest just a few more dollars. Increasing your AdWords budget should come after you have analyzed your current campaign and accurately determined that doing so is reasonable, not during the campaign itself.


Join us for  Google Partners Connect!


2. Not setting a timeline for your AdWords campaign

Why are you marketing on AdWords? It is likely to promote a sales promotion, company event or to create a surge in sales. You know when the timelines for all of these things are; if you don't incorporate that into your AdWords campaign, then you will end up wasting money on clicks long after the timeline has ended.

3. Making your ad copy too complicated

People will determine whether or not your ad interests them in less than a second. If you make your ad copy too complicated, then they will look away before they even know what you are advertising. Always cover one point while keeping it short and simple.

4. Forgetting about your keyword in the ad copy

When someone browses the results from a search, they are doing so with their typed keywords in mind. By excluding primary keywords from your ad copy, you are effectively causing searchers to dismiss your ad all together.

5. Making your ad too broad

You want to generate sales leads from as many clicks as possible. If your AdWords ad is focused around two-dozen keywords, then you are making your ad too broad. It becomes impossible to accurately target an audience with that many keywords. As a general rule, keep your keyword total between five and twenty.

All of these AdWords mistakes can be prevented with a little bit of planning. Take your time with your campaigns, and make sure you’re executing them to the best of your ability, without overdoing it.

Still have questions about your Google AdWords campaign? It just so happens we're hosting a livestream, Google event on February 11th! Learn from Google AdWords evangelists and our in-house marketing expert! 


15 Things Your Boss Wishes You Knew About Inbound Marketing


Whether you are managing a team of marketing professionals or are a one man marketing band, you are well aware that every marketing campaign is ultimately to attract new customers, maintain your company’s established customers, and increase profitability. But you may not be fully aware that the best way to accomplish these goals is through inbound marketing. Your boss knows this; and your boss wants you to know it, too. In fact, here are 15 specific things your boss wishes you knew about inbound marketing.

1. What it is.

Since your company (undoubtedly) already has some sort of Internet presence, you’re doing inbound marketing – whether it’s on purpose or not. This effective form of marketing is a way to present and promote your company’s products and services by attracting visitors to your website. By consistently posting authentic, well-written, engaging, and/or SEO-keyword-rich blogs, e-books, white papers, and other content about your company, potential and established customers will be led to your website through search engines. Once they have reached your company's website, the content and thoughtfully placed landing pages will ideally inspire your visitors to take some form of action: embrace a discount, sign up for a newsletter, get on your emailing list, ask a question, or purchase a product. When done purposefully and consistently, an effective inbound marketing campaign transforms visitors into loyal clients.

2. Being liked pays off.

Facebook is a place for your potential customers to get to know you and more importantly, for you to get to know them. Facebook allows you to build relationships, and learn what your audience wants and needs from you. Consumers that like you on Facebook buy more from you, per transaction, than those who haven’t liked your page.

3. It takes time.

Launching and maintaining an effective inbound marketing campaign does not happen overnight. Posting 50 new blogs at one time – no matter how interesting or informative they may be – will not be as effective as consistently posting just a handful of engaging blogs per week. You want your website visitors to return to your company’s website on a regular basis for new information; you want your website visitors to see your company as the “go to expert” in your industry. But that doesn’t happen overnight.

4. Social media matters.

While it’s critical to create and maintain an effective website, you can’t minimize building all your social media opportunities as well. Social media leads convert 5x more than pay-per-click leads. To attract and direct new customers to your website, you have to be where they are – Facebook, Twitter, Instagram, and any other social media platforms that your target audience is active on.

5. More than half of a consumer’s shopping choices are made before they come into your store.

The products and services you promote via your inbound marketing campaign help your customers to make purchasing decisions before they even enter your store to browse your products in person. 60% of the purchase decision-making process takes place online.

6. Blogging boosts the bottom line.

Marketing consultants who implement an effective blogging campaign are 13x more likely to have a continuous increased Return On Investment each year. Blogging is not only a place for you to get creative, but it’s also the one place on your website that is constantly being updated with your target keywords, allowing you to increase the likelihood of rising through search results.

7. Inbound marketing is less expensive than outbound marketing.

Trying to secure leads through outbound marketing initiatives – such as TV commercials, print advertisements, cold calling, etc. – takes more time, more staff, and more finances than a solid, consistent inbound marketing plan. Take advantage of the resources you have and find ways to answer the questions and solve the problems of your target consumer when they are looking for it.

8. The ROI via inbound marketing is consistent.

If you take the time to measure inbound ROI, you are 17x more likely to see the same or greater ROI over the previous year.

9. Search engine optimization strategies work.

While producing and posting informative, industry-related content will help establish your company as the expert in your field, it won’t matter much if consumers searching a topic don’t see your blogs listed in the search engines. Strategically placing your target keywords in your content will significantly help draw consumers to your website.

10.  Content distribution will accelerate your inbound marketing program.

Spread the word. Distribute the great content that is on your website to other platforms throughout the Internet and in your other marketing collateral. If you aren’t going to share your content – who will?

11. Your competitors already know that organic marketing works.

84% of marketing managers who embrace inbound marketing campaigns acknowledge that fresh, never-before-published, and “free” inbound marketing strategies continue to rise in importance.

12. Quality always beats quantity.

Churning out 80 blogs per month that are awkwardly stuffed with keywords, blatant grammar and spelling errors, and mediocre content will damage your marketing efforts profoundly. Concise, fresh, and quality content attracts repeat visitors to your website. Period. To be identified as the industry expert, everything you share about your company via your marketing campaigns must reflect that knowledge, insight, and expertise. Anything else will work against you.

13. Inbound marketing keeps on paying.

There will always be new potential customers looking for the exact products and services your company provides. The content you create will be there for years to come, and will continue to answer the questions of potential consumers over and over again.

14. Inbound marketing efforts are easily measurable.

You can monitor the number of visitors to your website, what they’re looking at, how they found your way to your website, how long they stayed, and so much more! This information is vastly important as it will identify what initiatives are working and which ones that aren’t. If most of your customers are coming to your website from the tweets you write each day, you’ll want to continue to beef up that strategy. If you get no traffic from your emails, you’ll either want to spend less time on your email campaign or you’ll want to rethink it and change how you are presenting the email content.

15. It’s easy to implement.

Make every single component of your inbound marketing campaign count. With each tweet, Facebook post, guest blog, e-book, newsletter, and article you post on the Internet, you are adding to your inbound marketing campaign. As easy as it is to add new content on a regular basis, the key is to make sure it matters. Taking the time to review each piece of your inbound marketing campaign before you post it is easy to do and will pay off in the long run – as it will reflect your company’s integrity, professionalism, and commitment to produce nothing less than exceptional products and services.

Still need some help with your inbound marketing efforts? 

Let Us Help!

7 Small Changes To Make A Big Difference in Your Inbound Marketing Campaign



Maximizing the potential of your inbound marketing campaigns is not the herculean task you might think. There are plenty of strategies you can use to make your marketing campaigns more successful, and the volume of information can be daunting. But rather than sorting through or trying everything to find ways that work, you can make a big difference in your inbound marketing campaigns with these seven tips:

1. Provide Details About You

Take advantage of opportunities to give visitors a more detailed look at your company, products or services, values, and purpose by using "About" options and company profile pages. Include links in external content back to your company's website as well. When you are more than just a company name it will create stronger connections and inspire a greater atmosphere of trust and confidence.

2. Website Design & Copy

You may be surprised to know how quickly online consumers lose interest in websites over things like grammar and spelling errors. They feel that if the company doesn't care enough about its public image to ensure that online content is professionally designed and error-free, the company will likewise not care about the wants and needs of its customers. Pay close attention to not only how your website is set up, but also be sure to proofread and copy edit everything. It may take longer to have a few extra people have a look, but in the long run, it will be worth it.

3. Publish Reviews & Testimonials

You do not need to be an inbound marketing consultant to be able to check this one off your list! When you conclude business transactions with a satisfied consumer, simply ask for a testimonial and publish it on your website. By providing site visitors with accolades from real people, you are establishing trust and authenticity that motivates visitors to become customers themselves. 

4. Blog!

There's a reason why a blog is listed as one of our top 5 inbound marketing tools. But surprisingly, many companies still don't have one. Blogs can help you achieve recognition as an industry expert and can provide readers with information about yourself, your company, industry trends, relevant regulatory changes, and - most importantly - they provide answers, information, and advice to purveyors of your products or services. A blog is your time to shine – take advantage of it!

5. Optimize Properly

Search Engine Optimization is just as important as it’s ever been. But top rank on search engines is meaningless if your content isn’t useful or lacks value to your target audience. Create stellar content that provides answers to questions your customers may have. Then, keyword optimize that fantastic content and you are well on your way to climbing the search rankings with inbound marketing.

6: Revamp Your CTAs

Gone are the days of "click here" buttons that take up half a page, and scrolling versus clicking has practically nullified the above-or-below-the-fold debate when it comes to where to place a call to action (CTA). The key to conversions is to make your CTAs actionable. An actionable CTA must create a need within your visitor to click it, and there should be as few distractions or clickable alternatives on the page as possible.

7: Use Analytics & Other Measurement Tools

Keep track of site metrics and marketing campaigns with analytics tools to see where your traffic is coming from (and, conversely, where it's not, which can indicate a failing campaign). Use the results of your analysis to tweak your inbound marketing campaigns until you find those that drive the most traffic to your website or landing pages, or those that are producing the most leads, clicks, or conversions.

There are other tips you can use to improve your inbound marketing campaigns like defining your audience, using responsive design for mobile users, and creating an editorial calendar. When you combine essential elements like those with the seven tips listed here, your inbound marketing campaigns will be well on their way to producing measurable results that will help you reach your marketing goals more quickly and easily.

10 Answers to Your Most Common Questions About Inbound Marketing


So, you’ve probably heard the term “inbound marketing” over the last few years or so. It’s become the main marketing strategy for many companies and has proven itself much more powerful than it’s predecessor, outbound marketing.

But for some, this term is still new. And it can be a little overwhelming if you aren’t exactly sure what the term fully entails. Even if you have a general understanding of the term inbound marketing, you may still need some clarification on a few things so you can feel confident moving forward with your inbound marketing efforts.

The following are 10 answers to the most common inbound marketing questions:

1. What is inbound marketing?
Inbound marketing is a strategy in which companies make their products and services easy for consumers to find on their own using a number of different tactics, including SEO and content marketing.

2. How is inbound marketing different from traditional marketing?
Traditional marketing, which is known as outbound marketing, is a tactic in which you force information on consumers via TV ads, radio ads, newspaper ads and more – the opposite strategy of inbound marketing.

3. Why should I use inbound marketing?
Inbound marketing has proven to be an incredibly effective way to increase brand awareness, brand loyalty, brand trust and your customer base. It’s a long-term strategy that will help grow your company – and one reason companies focus more on inbound marketing than on outbound marketing is that it’s often much more affordable. It is also a much less intrusive way of marketing to your target audience, providing them with resources, answers, and solutions when they need it.

4. Can I do it by myself?
If you want to do the bare minimum, yes you can. But your inbound marketing won’t be very effective if you do. If you are actually planning on implementing a full-fledged inbound marketing campaign, you’ll need web designers, graphic designers, content writers, customer service providers, individuals that analyze your metrics, individuals that run your social media and team managers to keep everyone organized. Trying to go at it on your own may seem possible, but save yourself the time and energy, and don’t bite off more than you can chew.

5. Does inbound marketing require a strategy?
Yes. Sure you can dive right in without a strategy, but you won’t know if your marketing is successful if you don’t have any goals to measure your success against. Not to mention, you may be wasting resources on things you don’t need to be doing depending on what your goals are. Decide what your main goal is and set milestones to judge how effective your inbound marketing is.

6. Is having a blog really necessary?
Yes. A blog isn’t just a public journal. It’s a way to provide valuable content to your consumers that can help build trust and loyalty as well as help you foster a reputation as an expert in your field. It’s one of the most effective tactics for inbound marketing. A blog may seem daunting at first, but just like anything else in your business, a little planning ahead can break long-term content marketing into very manageable tasks. 

7. Do I really need to use social media?
Social media is not only a great way to provide consumers with content and to increase exposure, it’s also a fantastic way to engage directly with your customers and build strong relationships. Any platform that allows you to engage with your customers in a fun and creative way, is one you want to take advantage of. No inbound marketing strategy should be without social media marketing.

8. Can inbound marketing actually improve my sales?
Absolutely. Not only does inbound marketing help increase exposure to your brand, thereby helping to provide more potential customers, it also helps to build trust and loyalty, resulting in more repeat customers.

9. How long will it take to see results?
Inbound marketing requires some time and patience – it’s all about gradual but steady growth. Don’t expect to see results over night, but if you have patience, you will most definitely see results.

10. Can I do inbound marketing without a large budget?
Yes, even smaller companies with low budgets can manage a website and a single social media profile. However, don’t try to cut costs if you don’t have to – the more resources you put into your inbound marketing strategy, the more successful it will be.

There you have it! Now that you know the basics of inbound marketing, it’s probably easier for you to wrap your head around what will be required of you and your team.

Set some goals, get creative, and don’t forget to ask for help when you need it!

Let Us Help!

5 Inbound Marketing Tools You Absolutely Must Use



The past few years have seen a dramatic shift in how you should market to certain people. Bombarding people with TV commercials, newspaper ads, popup ads, cold calls, unsolicited email and other outbound marketing tactics simply does not work as well as it used to. The unlimited access to information that the internet provides has made people more resistant to outbound marketing; this is evidenced by statistics such as:

  • 200 million Americans have registered themselves on the FTC's do not call list
  • 84% of people between the ages of 25 and 34 will leave their favorite website if it includes intrusive ads
  • 86% of all people actively find ways to skip TV ads

This means that while outbound marketing still has some effect, spending countless marketing dollars on ads, direct mail, etc is essentially a waste. Fortunately for marketers, all is not lost. You can effectively attract sales leads through inbound marketing by getting people to independently choose and identify your products or services as the best choice.

You may already know all of this, but where do you begin? To help you build a foundation for your inbound marketing campaign, we will discuss the five inbound marketing tools that you absolutely must use.

1. A blog

In order for your inbound marketing campaign to be successful, two things have to happen: relevant consumers have to find you and you have to keep those people engaged. Informative, entertaining and engaging content is the best way to do this, because it provides the following benefits:

  • Better SEO results
  • It positions your company as an expert and industry leader
  • Your audience trusts your organization more

That being said, the foundation of your content marketing strategy should be an up to date blog. This will give you a platform from which you can deliver a constant stream of easily consumable content.

2. Social networking

72% of the billion internet users out there are active on social media. These people constantly open their Facebook, Twitter, LinkedIn, etc feeds in hopes of coming across informative, entertaining, engaging content. Social networking is a great inbound marketing tool for delivering insightful blurbs, informative infographics, engaging video and even direct links to your best blog posts.

3. Email

Although many marketers use randomly obtained email marketing lists to bombard consumers with unsolicited emails, this channel is not exclusively used for outbound marketing. The first step towards using email for inbound marketing is to obtain an email subscriber list by inviting people interested in your content so subscribe. After this, you deliver useful email content relevant to people's needs -- instead of blatant advertisements.

4. A CRM tool

As your inbound efforts begin to thrive, you will start to have a long list of leads to nurture. Each one of these leads is an individual person with a unique life; you can most effectively nurture these leads when your timing is perfect. CRM tools like Salesforce and the HubSpot CRM will manage your contact list, timing, scheduling, etc so that you can take full advantage of every opportunity.

5. Analytical tools

No matter how successful your inbound marketing efforts are, it won't help your very much if you don't know how you ended up with those results. By using analytical tools such as Google Analytics and Moz, you can not only repeat the actions that led to your success, but also adjust as sudden changes in consumer behavior occur.

These tools are critical for inbound marketing success.

Using these five tools will make you fully equipped for successful marketing in the modern era. 

Still feeling a little lost? No problem! Let us guide you in the right direction!


Let Us Help!

Meet Our Top Notch WordPress Business Theme!


Sometimes we get really excited about new Wordpress Themes. We found this theme during a strategy session with one of our clients, Big Real Estate Investing. We are completely platform agnostic so when we find something that impresses us, we want to share it with others!

Dixit WP theme resized 600

How to Pick a Wordpress Theme

Get ready, because Windows 10 will be here soon and Apple has already redefined the interface of the Web. The surge of mobile devices over the past three years has meant that Web publishers have had to keep step with mobile-optimized sites and navigation. Here are the essentials:

  • Retina-Ready Graphics. A Fresh and clean design that look outstanding on today's mobile devices, iPads and high-resolution monitors
  • Responsive and Mobile Optimized. A flexible, responsive platform that automatically adjusts to the user's screen size, no matter how small or how large
  • Play Vimeo and YouTube videos.
  • Highly Flexible. You can make the site look exactly like you want it to.
  • Ongoing Support. For updates as new versions of Wordpress become available

Easy Wordpress Development

Has it been more than 5 years since you last updated your website? Tablets and mobile devices have changed the way people interact with the Web, so it might be time for a facelift. If your website is converting fewer than 1% of all visitors, then an outdated website could be part of the problem. Does your site take longer than 1.5 seconds to load? If so you are being penalized by Google and other search engines. Newer, more responsive Wordpress themes can help solve that problem. Do you have to pay someone else to update your own website? In 2015 the ability to update your web page is the most important success factor for digital marketers and technical marketing agencies. Talk to us if you would like to have the ability of quickly updating your own blog, share event photos from your own website (not Facebook) and keep your digital home on the Web current and fresh. 

If you are in need of a website update, look at our website development portfolio projects and examples. We offer a complimentary website review for any business with 10 web pages or more (a $150 value).

Let us show you how we can help your businesses get more inbound marketing leads and sales. We use a proven, 8-step program that brings down your cost-per-lead and increases conversion rates for your website. Our services include content marketing, social media and lead nurturing through email.

Key Website Development Features

This popular business Wordpress theme features a number of impressive features:

  • Accordian & Toggle text. Used to display collapsible text content panels for showing information in a limited amount of space. Users simply tap on a title panel to show/expand content that is hidden into different sections.
  • Featured Works and Blog Posts. Great for artists, photographers and creative studios. You can display the latest or random posts depending on the settings you specify. 
  • Pricing Table. You can set price, description, link and highlight or feature one column over the others so that the best value option pops and is noticeable. No more struggling with tables. Your price chart will fit perfectly for promotion or display.
  • Google Map. Designed specifically for this theme. Simply copy your iframe code from Google map and insert it in the Google code field. Includes full responsive support. 
  • Testimonials. Show new or random testimonials and set the number of testimonials to show. Includes support for a featured image so testimonials will fit perfectly.

Want to see a demo? Contact us for a free live 15-minute walk through. Simply fill out this form.

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